Skip to content
Back to projects

Swiftmet

Technical catalogue of aluminium wire spools for Dilip Rawat, sales manager at Swiftmet, an Indian manufacturer

Live site(opens in a new tab)Source(opens in a new tab)
Swiftmet first screen: the headline about high-purity aluminium wire jointlessly wound in fourteen formats over a dark video of spools, with the line «Palwal, Haryana — for film converters and capacitor manufacturers» below.
My role
Design, development, content model and deployment
Year
2026
Status
In production

Catalogue site for Swiftmet Wire & Resin, a manufacturer of high-purity aluminium wire and rod for vacuum metallising, with a plant in Haryana, India. Built as a direct competitor to the sector benchmark.

The premise is commercial before it is technical: competitors dismiss packaging in half a sentence, while Swiftmet had fourteen measured spool formats — with the five dimensions that decide whether a spool fits the customer’s metalliser — sitting unpublished. The whole architecture exists to put that table at the centre.

What's inside

  1. Trilingual (English, Hindi, Spanish) with locale negotiation at the edge: 50 prerendered routes and only two server functions.

  2. Sanity Studio served inside the site at /admin: publishing a new spool updates the table in 9 seconds without a deploy, through a tag-based revalidation webhook.

  3. Spools carry no photograph: they are drawn to scale in SVG from their own dimensions, so the diagram can never contradict the spec.

  4. Content validated with zod document by document: an incomplete entry is dropped with a build warning instead of taking the site down.

Stack

  • Next.js 16
  • TypeScript
  • Tailwind CSS 4
  • Sanity
  • zod
  • Vercel
  • Playwright